Empowering AI. Redefining Data Centers.
Artificial intelligence is transforming industries at an unprecedented pace. From large language models and generative AI to high-performance computing, the demand for computing power continues to grow rapidly.
Behind every AI application is a data center capable of supporting enormous computing workloads. However, as AI infrastructure becomes more powerful, traditional data centers are facing increasing challenges — from massive power consumption and high cooling requirements to long construction cycles and limited land availability.
To support the next generation of AI computing, the data center industry needs more than additional computing capacity. It needs smarter, more efficient, and more sustainable infrastructure.
This is where BROAD is redefining the future of data centers.
Four Major Challenges Facing AI Data Centers
1. Massive Power Consumption
AI workloads require significantly higher computing power than conventional applications. As GPU and high-performance computing deployments expand, electricity demand becomes one of the most critical considerations in data center development.
Efficient power generation, distribution, and utilization are therefore essential to building sustainable AI infrastructure.
2. Rising Cooling Energy Costs
High-density computing generates substantial amounts of heat. Maintaining optimal operating temperatures requires advanced cooling systems, which can account for a significant portion of a data center’s overall energy consumption.
Improving cooling efficiency is therefore critical to reducing energy consumption and achieving lower Power Usage Effectiveness (PUE).
3. Long Construction Cycles
Traditional data center construction can require significant time for design, construction, installation, and commissioning.
As demand for AI computing infrastructure accelerates, data center operators need faster and more standardized approaches to deployment.
4. Limited Urban Land Availability
Large conventional data centers require extensive land areas. In densely populated cities and technology hubs, available land is increasingly limited and expensive.
This creates a need for a new approach: building upward instead of expanding outward.
BROAD: Redefining the Urban Data Center
BROAD is developing an integrated data center solution designed to address these challenges through a combination of modular construction, efficient energy systems, advanced cooling technology, and intelligent operation.
High-Rise Data Centers: Saving Valuable Land
Instead of relying solely on large horizontal facilities, BROAD introduces high-rise urban data centers designed to make more efficient use of limited land resources.
This approach can save 5–40 times more land compared with typical data center layouts, making it particularly suitable for densely populated cities and high-value urban areas.
By utilizing vertical space, data center capacity can be expanded while minimizing land requirements.
100% Factory-Prefabricated Modules
BROAD’s factory-prefabricated approach enables major components of the data center to be manufactured and assembled in a controlled factory environment before being transported to the project site.
This can significantly simplify on-site construction and accelerate deployment, with construction capabilities of up to three floors per day under suitable project conditions.
Factory prefabrication also helps improve standardization, construction quality, and project efficiency.
Green Power + HVDC
Efficient power infrastructure is another essential element of next-generation data centers.
BROAD integrates green power and High-Voltage Direct Current (HVDC) solutions to support stable and efficient power delivery for high-performance computing environments.
By optimizing power distribution, these technologies can help reduce unnecessary energy losses and support the growing power requirements of AI computing.
Waste-Heat Refrigeration: Targeting PUE ≤ 1.15
Cooling is one of the most important components of data center energy efficiency.
BROAD’s integrated energy approach incorporates waste-heat refrigeration, utilizing available thermal energy to support cooling requirements.
The solution is designed to achieve a Power Usage Effectiveness (PUE) of ≤ 1.15, helping data centers significantly improve energy efficiency while maintaining reliable thermal management.
AI-Powered Smart O&M
As data center systems become increasingly complex, intelligent operation and maintenance are essential.
BROAD integrates AI-powered smart Operation & Maintenance (O&M) technologies to monitor system performance, identify operating conditions, optimize energy consumption, and support more efficient facility management.
The objective is not simply to operate a data center, but to continuously optimize how it uses energy and resources.
From Computing Power to Intelligent Infrastructure
BROAD’s data center solutions have been deployed across major computing hubs in China and by global technology enterprises, supporting dozens of landmark projects worldwide.
These projects demonstrate an important shift in the data center industry: the future of AI infrastructure is not determined by computing power alone.
It also depends on how efficiently that computing power can be powered, cooled, constructed, and operated.
Building the Future of AI in Cities
As AI continues to reshape the digital economy, cities will require infrastructure capable of supporting increasingly intensive computing workloads without placing unnecessary pressure on land and energy resources.
BROAD’s approach combines high-rise data center architecture, factory prefabrication, green power, HVDC, waste-heat refrigeration, and AI-powered smart O&M into an integrated solution for next-generation AI infrastructure.
The future of AI needs more than computing power.
It needs smarter, more efficient infrastructure.