
The BROAD Annual Meeting 2026, held from February 22–26 at BROAD Town, marked a defining moment for the global BROAD organization. Under the powerful theme “Personality Sublimation”, leaders and teams from around the world gathered for five days of vision alignment, strategic discussion, and breakthrough thinking—laying a strong foundation for the year ahead.
For BROAD Indonesia, this annual meeting is more than a corporate event. It is a strategic compass that shapes mindset, leadership, and execution across all business units.

Personality Sublimation: Strengthening from Within
Inspired by the timeless wisdom of Aristotle, “I count him braver who overcomes his desires than him who conquers his enemies,” the theme Personality Sublimation emphasizes that true excellence begins with self-mastery. At BROAD, technological innovation and operational excellence must be driven by strong character, discipline, and responsibility.
This philosophy reinforces BROAD’s belief that sustainable success is built not only through advanced HVAC solutions, but also through people who continuously elevate their values, mindset, and professionalism.
Five Days of Vision, Strategy, and Global Alignment
The BROAD Annual Meeting 2026 brought together global executives, regional leaders, and operational teams to:
- Align long-term corporate strategy for 2026 and beyond
- Strengthen leadership principles and organizational culture
- Share global insights, challenges, and best practices
- Reinforce BROAD’s commitment to efficiency, sustainability, and innovation
From keynote sessions to strategic discussions, every moment reflected BROAD’s focus on continuous improvement—both technically and personally.
What This Means for BROAD Indonesia
For BROAD Indonesia, the insights gained from BROAD Town directly translate into stronger market execution and customer value. The spirit of personality sublimation encourages local teams to:
- Deliver higher service standards with integrity and accountability
- Strengthen collaboration across sales, technical, and service teams
- Support Indonesia’s growing demand for energy-efficient and low-emission HVAC solutions
- Lead the market with professionalism, discipline, and long-term thinking
This alignment ensures that BROAD Indonesia continues to represent global BROAD values while addressing local market needs.
Moving Forward: Redefining What’s Possible in 2026
As BROAD steps into 2026, the Annual Meeting at BROAD Town serves as a reminder that the future is shaped by both innovation and character. By sublimating individual personality into collective strength, BROAD continues to redefine what is possible—globally and in Indonesia.
Stay connected with BROAD Indonesia as we turn vision into action and strategy into measurable impact throughout 2026.
